Product Leader
& UX Strategist

Turning user insights into business impact

I'm a UX/UI Designer and Researcher who leads teams to create thoughtful, user-centered products. I've delivered effective solutions for 0-1 tech startups, $500M SaaS platforms, and top U.S. hospitals.

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1M+ Users Impacted
900 User Testing Hours
8 Years of Experience

Case Studies

Every project I work on starts with people, not pixels. These are the ones that really made a difference.

B2B SaaS • User Research • CX Operations B2B Software • User Research

User Research and Systems
at Scale

LogicGate Case Study Visual
500+ Research Hours
1,000 Participant Bank
7 Major Releases

Built LogicGate's research operations from scratch, creating scalable infrastructure with participant databases and insight repositories that transformed ad-hoc feedback into systematic product strategy.

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LogicGate Abstract Background
Research without systems is just expensive opinions. Infrastructure turns insights into impact.
B2C eCommerce • User Testing • UX / UI Design B2C eCommerce • User Testing

Updating a B2C Mobile
Retail Portal

Relic Mobile Retail Portal Visual
Digital Transformation
8 Week Sprint
$165,000 In New Sales

Turned the COVID crisis into a business opportunity by redesigning a bike retailer's entire mobile experience, using market research, guerrilla testing and iterative design to deliver measurable business results.

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Relic Mobile Retail Portal Main Visual
When physical stores closed, mobile became the entire customer experience. Every screen had to work harder.
Mobile / Web • Product Design • Enterprise Mobile / Web • Product Design

Cancer Center Web and
Mobile Redesign

Healthcare Workflow Visual
1,500,000 900,000 Users Impacted
50% Time Savings
WCAG Compliant

Redesigned key workflows for oncologists at Siteman to improve speed and reduce errors. Focused on accessibility, content clarity, and faster task completion, backed by user testing and clinical stakeholder input.

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Healthcare Workflow Visual
Navigating cancer treatment is overwhelming. Finding clinical trials shouldn't add to that burden.

Design Sprints

Big Impact, Small Packages: Sprints, consulting, and passion projects that delivered more than expected

Gallery Pal Lady with Phone

A Mobile-First Museum
Info Guide

Concept for a structured art gallery companion that guides visitors through their visit and enhances the museum experience.

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B2C App UX / UI Design
Crisp Table With Food

Crisp: Healthy + Local
Food Discovery

Healthy + Local
Food Discovery

End-to-end design challenge: ​The Crisp App cuts through the noise to help you find fresh, sustainable, and locally sourced food.

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B2B2C App Market Research
SDRing Sales Bootcamp Visual

SDRing: A Free Sales Bootcamp

Fed up with predatory and expensive sales training, we created a free digital experience to help people learn the basics of tech sales.

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Mobile / Web Product Design
Cope Notes Project Visual

Cope Notes: Digital
Mental Healthcare

Cope Notes is a digital mental health platform that helps people manage their mental health through journaling and therapy.

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Redesign CX Overhaul

My Research-Driven Process

How I bridge the gap between user needs and business goals through user-centric discovery, testing, and validation.

Discover

Leverage user interviews, surveys, and analytics to understand the problem and identify opportunities

Define

Synthesize these insights into actionable solutions and strategic direction with clear success metrics

Design

Collaborate cross-functionally to create, validate, and iterate using progressive design tools.

Deliver

Launch, measure impact, and iterate based on data from user feedback and performance information

Product Designer with Research DNA

Rhiannon Morris Headshot

My journey from Psychologist and Research Associate to Principal Product Designer has helped me understand how human behavior and user insights drive successful products.

I've grown from conducting A/B tests and user interviews to leading cross-functional teams, shaping product strategy, aligning stakeholders, and driving systems-level decisions that connect user needs with long-term business goals.

With experience spanning Fortune 500 companies, B2B SaaS Startups, and Digital Consulting Firms, I bring strategic vision and tactical execution to complex product challenges.

Product Strategy
Drive product direction with user-first roadmaps and clear business priorities
User Research
Deliver actionable insights through testing, interviews, and rigorous user analysis
Team Collaboration
Align design, product, and engineering through strong processes and communication
Design Systems
Build accessible, scalable UI systems with smooth design-to-dev handoff
Rhiannon Morris Headshot

Let's Build Something Great

Ready to solve problems and accelerate growth? I'd love to discuss how my experience can help.

Email me!